McGraw Hill - Tofu Tiger: the marketing plan
CD-ROM
Developed in Macromedia Director (for
Windows, Mac - Classic/OSX), the CD is aimed at students in the marketing
field, and covers the concepts and guidance in the preparation of a
marketing plan. Features of the CD-ROM are:
-
"About this CD", covers usage of the
CD-ROM and it's content, importance of preparing a marketing plan, author
and copyright details.
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"Presenting your marketing plan", covers
how to structure, develop and write the marketing plan, and how to orally
present the plan.
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"Marketing links and references", covers a
full range of associations, magazines, publications, advertising, and
statistical reference, with associated web site links.
-
"Tofu Tiger case studies", contains a
fully worked example of a marketing plan (Tofu Tiger), with guidance,
hints and tips, and quotes to assist the student in the preparation of
their marketing plan.
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"Building your marketing plan", is a
workbook area where the student is offered guidance, hints and tips,
references, and quotes, in various aspects and sections (some 50 sections)
of the the development of their marketing plan. A work area is provided
where the student inputs their data. The student can at any point in the
process "flip" between the Tofu Tiger example and their own workbook.
The student can preview their plan at any
stage and output their plan to HTML and Word format for final formatting.
Tofu Tiger: The Marketing Plan - David Waller |
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